CASE 08 / 08
Supzential
[ THE BRIEF ]
Supzential is the oral care brand of Dr. Dominik Nischwitz, an international authority in biological dentistry. He runs the DNA centre in Tübingen, wrote It's All in Your Mouth and trains dentists worldwide in his method. His premise: the mouth is not a separate part but the beginning of the body. What you brush with, you swallow. Supzential translates that into products such as More Than a Toothpaste (fluoride-free, with hydroxyapatite and probiotics) and Tooth Shield, within his wider Bioverse ecosystem. The brief: a brand family that stays consistent across products and years, from packaging to campaign, and that makes this scientific basis warm and understandable.
- ROLE
- BRAND IDENTITY, PACKAGING,
3D, CAMPAIGN - PERIOD
- 2024 2026
- PART OF
- BIOVERSE
ECOSYSTEM - DELIVERABLES
- STYLESHEET, PACKAGING,
RENDERS, POSTER
[ BRAND FOUNDATION ]
Fresh and clinical, but not cold. A spiral-shaped S stands for growth from within, a clear green colour system with primary and secondary shades, and DM Sans as a calm, legible house typeface. All laid down in a style sheet, so every next product immediately belongs.
[ PACKAGING, IN-HOUSE 3D RENDERS ]
From "More than a toothpaste" to Tooth Shield: every product got its own packaging and photorealistic 3D renders, so the brand looks complete before the photo shoot.
[ 3D ANIMATION ]
The tube comes to life in photorealistic 3D animations: spinning, falling and landing in frame. Used on social and in the webshop, where the product moves before you even hold it.
[ ROLLOUT ]
[ RESULT ]
One brand family, consistent across products and years, with the science of Dr. Dome as its foundation and a look you're happy to put in your bathroom.
