CASE 01 / 08

Aulo

FOR AULO / BRAND IDENTITY & CAMPAIGN / 2026BRAND IDENTITY, CAMPAIGN, WEBSITE AND 3D FOR AN ALL-IN-ONE RECORD PLAYER.

[ THE BRIEF ]

Aulo is an all-in-one record player with a built-in speaker that actually sounds good, where the cheap suitcase players sound tinny and wreck your records. Quality without fuss, for people who play vinyl for the experience and the nostalgia. My concept: not an audio brand that asks for attention, but a brand that makes attention possible. An identity built around presence, not specifications.

ROLE: BRAND IDENTITY, CAMPAIGN,
WEBSITE, 3D
PERIOD: 2026
TEAM: SOLO, AS
STUDIO 1-0
DELIVERABLES: BRAND GUIDE, DECK,
WEBSITE, TRADE SHOW STAND

[ STARTING POINT ]

Listening as a ritual (Aulo) — LISTENING AS A RITUAL

We listen faster than we experience. Aulo brings the ritual back: put the record on, switch on, be present. That feeling, slowing down and paying attention, became the starting point for every choice.

[ BRAND FOUNDATION ]

Warm minimalism: breathing room in the composition, tactile materials, light as atmosphere. A brand that lets the technology disappear so the experience can appear.

WORDMARK IN WARM CLAY

MIDNIGHT PRESENCE #252221 / WARM CLAY #8F402F / STILL SAND #C4B395 / QUIET IVORY #EBE8DF / MOSS HAZE #D9D371

Put it on. Switch on.
Be present.

GEIST LIGHT / CALM, FUNCTIONAL, HUMAN

[ VISUAL LANGUAGE ]

A warm analogue mood with modern sharpness. Soft, directed light and tactile materials. Vinyl and the listening ritual as a recurring anchor.

Presence over speed (Aulo) — PRESENCE OVER SPEED

Material, wood and matte metal (Aulo) — MATERIAL, WOOD AND MATTE METAL

[ ROLLOUT ]

Campaign, it’s not just sound. it’s presence. (Aulo) — CAMPAIGN, IT’S NOT JUST SOUND. IT’S PRESENCE.

[ META CAMPAIGN, 2026 ]

Headline visual, story (AULO) — HEADLINE VISUAL, STORY

Vinyl + bluetooth in one, reel (AULO) — VINYL + BLUETOOTH IN ONE, REEL

More than a record player, reel (AULO) — MORE THAN A RECORD PLAYER, REEL

Less noise. more presence. story (AULO) — LESS NOISE. MORE PRESENCE. STORY

From box to vinyl, story (AULO) — FROM BOX TO VINYL, STORY

Website mood image (Aulo) — WEBSITE MOOD IMAGE

[ TRADE SHOW STAND, IN-HOUSE 3D ]

Stand concept, blender render (Aulo) — STAND CONCEPT, BLENDER RENDER

[ RESULT ]

A complete brand in a single season: from foundation and tone of voice to campaign, website and trade show stand. One consistent world built around presence.

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