CASE 04 / 08
Menty
[ THE BRIEF ]
Menty is a young start-up with a mental fitness coach on WhatsApp: not therapy, but feeling a little better every day, 24/7, aimed at Gen Z. The brief: a brand that is digital and human at the same time. Warm enough to build trust, fresh enough for a tech product, and light enough not to be heavy about mental health.
- ROLE
- BRAND IDENTITY,
BRAND VIDEO - PERIOD
- 2025
- COLLABORATION
- WITH Y3K
- DELIVERABLES
- BRANDING DECK,
BRAND VIDEO, WEB IMAGERY
[ BRAND FOUNDATION ]
A serif wordmark with a playful tail on the y: warm and human. Alongside it a friendly bot icon, the digital coach, with the payoff feel better.
[ COLOUR SYSTEM ]
Eight brand colours from fresh to deep, with Cloud Nine and Night Glow as resting points. Three soft aura gradients give the brand its optimistic, glowing signature.
- MINTY GLOW
#70DED1 - LAVENDER LIFT
#EA7FFF - SUNNY VIBES
#FFB200 - COSMIC COOL
#0E4A7C - BERRY BLISS
#5E1E7C - CHOCO MOOD
#804F15 - CLOUD NINE
#FBFAF6 - NIGHT GLOW
#171D1D
- OCEAN FLOW / AURA
- DREAM BEAM / AURA
- GOLDEN HOUR / AURA
[ TYPOGRAPHY ]
Radio Grotesk carries the communication: clear, modern and versatile from Thin to Black. The serif wordmark sets a warm, idiosyncratic accent against it.
[ VISUAL LANGUAGE ]
Real, smiling faces against a soft colour glow. Every portrait gets its own radial gradient, from warm orange to purple. Optimistic, diverse and human.
[ IN THE WILD ]
From app and packaging to its own retail store, social and the street: the brand carried through at every touchpoint, always with the same warm aura.
[ BRAND VIDEO, WITH Y3K ]
Together with Y3K we made a cinematic brand video. Direction and editing were in the hands of Y3K; we brought the brand, logo and typography to the screen.
[ RESULT ]
A complete start-up brand: logo, colour system, typography and visual language, carried through from app and packaging to retail and the street. Feel better, and you can see it before you even open the app.
