CASE 05 / 08

Peazy

FOR PEAZY / BRAND FOUNDATION & CAMPAIGN / 2025 2026BRAND FOUNDATION, IDENTITY AND 90-DAY CAMPAIGN FOR THE EMPLOYMENT ENGINE.

[ THE BRIEF ]

Peazy is one cockpit for everything to do with staff: from contract to payslip, sorted without hassle. Running a business should feel like flying, not like filling in forms. The brief came in two stages: first a brand foundation from scratch, then bringing that brand to life in a nationwide 90-day campaign.

ROLE: BRAND FOUNDATION, LOGO,
CAMPAIGN, MOTION
PERIOD: 2025 2026
TEAM: SOLO, AS
STUDIO 1-0
DELIVERABLES: BRAND GUIDE, PORTAL,
90-DAY CAMPAIGN

[ BRAND FOUNDATION ]

A friendly, self-assured brand: a wordmark with a sun icon that radiates energy and ease, bright orange as the signal colour and Manrope for calm and legibility.

THE WORDMARK

THE SUN ICON AS BRAND MARK

[ COLOUR ]

Bright orange is the signal colour: energy, optimism and action. Three soft pastels (sky, peach and pink) give calm and space around it.

PEAZY ORANJE
#FF8640
LUCHTBLAUW
#CDE6F7
PERZIK
#FCE1CF
ZACHTROZE
#FAD9D4

[ TYPOGRAPHY ]

Manrope carries all communication: a modern, friendly grotesk that brings calm and legibility, from fine body copy to solid headlines.

ManropeLightRegularMediumSemiBoldBoldExtraBold

MANROPE / PRIMARY TYPEFACE

[ 90-DAY CAMPAIGN ]

A nationwide 90-day campaign with sharp, playful headlines. "You think it adds up, that's exactly the problem" and "payroll sells certainty, you pay for fear", played out across social, story and out of home.