Scalato: Identity, print and product imagery for a premium e-bike brand.

CASE 07 / 08

Scalato

FOR SCALATO / IDENTITY, PRINT & PRODUCT / 2024 2026IDENTITY, PRINT AND PRODUCT IMAGERY FOR A PREMIUM E-BIKE BRAND.

[ THE BRIEF ]

Scalato makes premium e-bikes. As their regular design partner since 2024 I help build a brand that is as clean and refined as the bikes themselves: from identity and style guide to brochures, key visuals and product imagery.

ROLE
IDENTITY, PRINT,
KEY VISUALS, PRODUCT
PERIOD
2024 TO NOW
RELATIONSHIP
REGULAR
DESIGN PARTNER
DELIVERABLES
STYLE GUIDE, BROCHURES,
WEB IMAGERY, VIDEO

[ BRAND FOUNDATION ]

A dark, technical brand with electric spark as its only bright colour. Aeonik and Aeonik Mono for a clean, engineered look. Everything breathes precision.

WORDMARK WITH THE TARGET DOT, MADE FOR E-BIKES
Colour system (Scalato)
COLOUR SYSTEM
Aeonik and aeonik mono (Scalato)
AEONIK AND AEONIK MONO

[ VISUAL LANGUAGE AND BRAND PATTERN ]

Product photography, detail and refinement (Scalato)
PRODUCT PHOTOGRAPHY, DETAIL AND REFINEMENT
Circles, 3d brand pattern (Scalato)
CIRCLES, 3D BRAND PATTERN

[ RECENT WORK, 2026 ]

Quattro in use, product imagery 2026 (Scalato)
QUATTRO IN USE, PRODUCT IMAGERY 2026
Mondano verdo, key visual (Scalato)
MONDANO VERDO, KEY VISUAL

[ PRINT, 2026 ]

Recent work for Scalato: a tri-fold for the new tyre line (Quattro, Turbo, Cargo and Dualo) and the renewed 2026/2027 brochure. Dark, technical and with electric spark as the only accent.

New tires tri-fold, inside and outside (Scalato)
NEW TIRES TRI-FOLD, INSIDE AND OUTSIDE
Scalato, work by Sjoerd Hoekstra
Scalato, work by Sjoerd Hoekstra

TRI-FOLD COVER AND BROCHURE 2026/2027

Scalato, work by Sjoerd Hoekstra
Scalato, work by Sjoerd Hoekstra

BROCHURE, SPREADS: SUPERIOR MATERIALS AND QUATTRO

[ RESULT ]

A multi-year partnership: one brand, consistent from style guide to print.

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