CASE 06 / 08

Blackbird Cloud

FOR BLACKBIRD CLOUD / EXPLAINER ANIMATION / 2024AN EXPLAINER ANIMATION THAT EXPLAINS CLOUD HOSTING IN 90 SECONDS.

[ THE BRIEF ]

Blackbird Cloud provides cloud and hosting services: indispensable, but invisible and hard to explain. The brief: an explainer animation that makes clear in a minute and a half what they do and why you trust them, from storyboard to finished film.

ROLE: CONCEPT, STORYBOARD,
DESIGN, ANIMATION
PERIOD: 2024
LENGTH: APPROX. 90 SEC
DELIVERABLES: EXPLAINER VIDEO,
LOGO ANIMATION

[ FROM STORYBOARD TO FILM ]

A clear storyline carries the film: a question ("what are your goals?"), the problem, and Blackbird as the cloud that carries everything. Flat shapes, a recurring brand bird and a calm colour palette.

01 opening (Blackbird Cloud) — 01 OPENING

02 the question (Blackbird Cloud) — 02 THE QUESTION

03 the system (Blackbird Cloud) — 03 THE SYSTEM

[ THE ANIMATION ]

THE CLOUD THAT CARRIES EVERYTHING, THE FILM'S KEY IMAGE

[ LOGO ANIMATION ]

BRAND BIRD LANDING IN THE LOGO, CLOSING FRAME

[ RESULT ]

An abstract product, told clearly in a minute and a half.

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